So, though, Pizza and So-Relatable are no longer, Tumblr will likely remain a sort of cult hit for teens in the social media world. These teens are better marketers than anyone in the game right now.” “They are the most brilliant digital strategists. “These kids are so advanced - so, so advanced,” Tumblr’s 34-year-old head of culture and trends, Danielle Strle, tells Reeve. It’s pretty savvy thinking for a young, teenage guy - but apparently not uncommon for Tumblr’s community. Jeremy tells Reeve, “I didn’t relate to a lot of the things I was posting about, but like, you read online that a lot of people were going through that, so I was like ‘Oh I guess that’s a relatable thing.'” And Zack and Jeremy’s own readership was 65% female. Reeve pointed out that according to a Pew Research Center report, only 10% of internet users use Tumblr - but 23% of teen girls do, while only 5% of teen boys do. The kicker: Zach and Jeremy, two guys, didn’t even embody their own target audience. “After launching, they landed 20,000 followers in their first month with a simple formula: a relatable one-liner- ‘When the internet stops working for 5 seconds, so does my heart ’- framed by a pastel or white rectangle.” “Lilley and Greenfield didn’t coin the term ‘relatable,’ but they made it popular, helping to solidify its internet meaning,” Reeve writes. The two middle school friends focused on sharing content that they felt was universal, and it worked: At one point, they were receiving 15 million page views a month. She was just Pizza, and who can’t relate to that? Being relatable is gold on Tumblr, and that was perhaps no more evident than in another account Reeve explored, So-Relatable, launched by teens Zach Lilley and Jeremy Greenfield in 2012. Katlin Aas in Femme Universelle for Vogue Germany, February. The same, but it’s different." This is also what's happening with flip phones right now.And, perhaps most importantly, Pizza was not some teen constantly sharing selfies and snapshots of her own life and experiences. Katlin Aas in Femme Universelle for Vogue Germany, February 2014 Shot by Giampaolo Sgura Styled. It's almost trendy in a recent-retro way, sort of like how millennials rejected voicemails but Gen Z thinks it's cool to send voice recordings. Earphones with wires have that same effect. "It's somehow familiar and simultaneously new. “In many ways it's like the resurgence of Lisa Frank designs on Orly nail stickers,” Weingarten explains. But there's also something to be said for how nostalgia presents itself as we long for times when everything seemed easier. Sure, maybe there's a bit of peer pressure in there too. A lot of us jumped on the wireless trend because we had to, not because we wanted to.
Wireless technology has been around for a while, but it became especially commonplace after Apple got rid of the jack port in 2016. "For some reason, even though we spent most of the past year on Zoom, there was this tremendous sense of nostalgia in spending time listening to each other's voices." “The pandemic had most of us home and yearning for more comforting things, ranging from home-baked bread and crafts to less-futuristic tech," Weingarten tells Teen Vogue. This is especially considering the hugely popular Y2K aesthetic right now. Weingarten argues that COVID-19, which essentially disrupted life as we knew it, also aided the wired headphones renaissance in a way. Vogue ushered in the year 2022 by addressing some of the next big fashion trends and because fashion is often cyclical, we all knew that 2010s fashion was the next stop.
That's how, somewhere in between the two, wired headphones found their place in the zeitgeist. Fashion's cyclical nature is well explored, but where do we draw the line between fashion accessories and technology in our ever-so-connected world? Well, it looks like we don't. Relics from the early aughts (low-rise jeans, trucker hats… you know the vibe) and once-forgotten brands (think Juicy Couture and Abercrombie & Fitch) suddenly became must-haves again. Still, the actor, who posed nude for the magazine, said she remained proud of.
#2014 tumblr vogue download#
The Y2K revival over the past few years is arguably one of the strongest fashion has seen recently. The July issue of British Vogue is available via digital download and on newsstands from June 20. There’s a well-known fashion philosophy that says what’s old will become new again. It might have surprised Hull, but, according to fashion historian Rachel Weingarten, this trend has been a long time coming. This content can also be viewed on the site it originates from.
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